Last week we learned what a customer avatar is and the data points that help create one. This week we build your customer avatar and learn a new marketing technique. Building Your Avatar As you know, a customer avatar represents your ideal customer. To build your customer avatar, it helps to think of an actual […]
Why do your customers chose to shop with you? If you don’t know the answer to this question, practice the below exercise to keep differentiating yourself from the pack. What is a customer avatar? A customer avatar represents your ideal customer. Creating a customer avatar is important because they are the type of person that […]
Last week we covered how to budget for inventory with funds you have. (Remember, if your inventory account is empty, don’t buy more inventory!) In part two of our budgeting for inventory series, we cover what inventory to stock and how to avoid supplier marketing schemes. Buy with your customers in mind First, know who […]
Showing is always better than telling. If you don’t have a demonstration station set up in your brick-and-mortar store, this is your sign. Prep for your demonstration Set aside an area to set up your demo. This should include a sewing machine (even if you don’t sell them) with tasteful and colorful fabric and matching […]