Tag Archives: avatar

Creating a Customer Avatar: Part Two

Last week we learned what a customer avatar is and the data points that help create one. This week we build your customer avatar and learn a new marketing technique. Building Your Avatar As you know, a customer avatar represents your ideal customer. To build your customer avatar, it helps to think of an actual […]

Creating a Customer Avatar

Why do your customers chose to shop with you? If you don’t know the answer to this question, practice the below exercise to keep differentiating yourself from the pack. What is a customer avatar? A customer avatar represents your ideal customer. Creating a customer avatar is important because they are the type of person that […]