The four segments that emerged from the 2023 Craft Retailer Research Study were Online Embracers, Threatened Worriers, Confident Succeeders and Community Prioritizers.
Download this free self-assessment summary of the different profiles to see where you fall . Courtesy of Stittchcraft Marketing.
Read more about the 2023 Craft Retailer Research Study on p.60 in the October issue of Creative Retailer: “The Survey Says…”.
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