Attend the Free Jaftex Education Express — three action packed in-person educational events.
Free Admission — 3 Cities — 3 Days — Pick the location that works best for you!
Austin, MN — Independence, MO — Paducah, KY — Click for more information.
Important: Enter the name(s) of the attendees in the notes field when checking out.
Questions: info@creativeretailer.com or 641-751-2801
Admission includes: Breakfast, lunch, networking, all class materials. Travel and accommodations extra.
Hilton Garden Inn, 19677 East Jackson Drive, Independence, MO 64057
Call LaRue: 816-301-6851 and ask for the Creative Retailer Group rate.
Please make reservations prior to May 20, 2024
Doors open at 7:30am – Light breakfast will be served.
Special Designer Guest Appearance
Leanne Anderson
The Whole Country Caboodle
Agenda:
7:30-8:45 am | Networking |
8:45-9:00 am | Welcome Scott Fortunoff, Jaftex and Heidi Kaisand, Creative Retailer® |
9:00-10:00 am | Be You: How Your Brand and Your Business Culture Will Attract Your Most Passionate Supporters Karman Hotchkiss, Level Up with Karman Customers make decisions based on it. Employees want to work for you because of it. It increases loyalty and decreases price sensitivity. What holds this much power? Branding. Also known as your store’s unique identity and personality.In this interactive workshop, we’ll talk about why your business needs a clear brand focus. And how to take the first steps toward pinpointing your most passionate audience, clarifying your identity, and telling customers why shopping with you should be their first choice. |
10:15-11:30 am | Be Seen, Be Heard, Be Valued Tracy Walker, TW Creative Design With social media constantly evolving and becoming a must-do, not a nice-to-have, Tracy gives you the clear path to having a presence on social media that reflects your business, grows your reach, and brings customers in your store. |
11:45-12:45 pm | Lunch Lessons from a Shop Owner Heidi Kaisand, Publisher, Creative Retailer and Owner, Hen & Chicks Studio With humor and real-life examples, shop owner Heidi Kaisand will leave you with 10 top lessons from her 12 years of retail experience. |
1:00-2:15 pm | Maximizing Profit Jacob Curtis, Curtis Accounting Solutions Transforming your business finances for sustainable success. Jacob Curtis walks you through steps to putting a financial plan in place that guarantees money in the bank. |
2:30-3:30 pm | Caboodles + Clubs + Creativity = tons of fun! Leanne Anderson, The Whole Country Caboodle Leanne is a pattern designer and designs fabric for Henry Glass Fabrics alongside her daughter Kaytlyn. She is excited to share about her journey in the industry, new products, fusible raw edge applique, new fabric collections, and simple tips to make your customer feel valued! Leanne will also show new ways to use the appliqués, clubs that will keep your customers coming back for more, and demo’s to show how she uses her favorite tools and notions! Caboodles + Clubs + Creativity = Tons of Fun! |
3:45-4:45 pm | How to Be the Leader Your Business Needs Karman Hotchkiss, Level Up with Karman They can also be the most frustrating part of your job. Especially when it comes to managing behavior. How do you address people who don’t stay in their own work “lane”? How do you correct a team member who’s impatient with customers or rude to coworkers? In this interactive workshop, we’ll talk about why it can be hard to set and maintain behavior standards for your employees. And we’ll look at the four tools you can use to help your team members fix bad habits and be their best selves. |
4:45-6:00 pm | Networking |
Class schedule/topics subject to change.