Every customer, and his or her in-store experience, is important to you and the growth of your business. This means every associate who steps foot on your sales floor must be a consummate professional who knows her way around your store and what it sells, is comfortable selling to customers, knows how to add on to every sale, and can build relationships that keep customers coming back for more. It’s a big job that’s easy when you follow the 10 steps American Quilt Retailer contributors Rich Kizer & Georganne Bender propose in “10 Steps to Selling Smarter, Selling More!”
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