Sandra Magsamen

Sandra Magsamen has touched millions of people, one heart at a time. Her products have been warmly embraced for over 35 years.

Sandra is an award-winning author of children’s books. Her children’s books consistently rank as best-sellers at various big box retailers.  Additionally, the books are sold nationally at wholesale clubs, specialty markets, independent booksellers and online retailers. The USA Today bestselling author of “Welcome Little One” continues to create books that connect children and caregivers heart to heart.

Sandra’s work with publishers Scholastic and Sourcebooks have made her a household name by publishing some of her most cherished titles like, “Welcome Little One”, “I Love You Honey Bunny” and “You!”

The children’s books that Sandra creates weave together her experience as an art therapist and as a mom with her unique style of poetry and painting. Each story shares messages of belonging, knowing that when a child feels they belong, they feel safe, loved and can grow to be all they can be. Sandra’s goal is to create books that connect a child to the reader in a meaningful and loving way.

In 1987, Sandra began creating her own art in her kitchen to commemorate the varied experiences and inspirations embedded in everyday life. She created a collection of pottery for her newborn daughter as a gift of life lessons. This gift became the essence of her life work.

In response to a growing demand for her handmade originals, Sandra founded Table Tiles, Inc., her handmade gift company in 1991, which, in less than a decade, expanded into a multimillion dollar gift business.

Sandra’s reach has grown both in categories and partnerships over the years. In 1997, she began licensing her ideas. Since then, she has designed successful collections for national department stores, mid-tier, specialty and mass market through her national lifestyle brands From the Studio of Sandra Magsamen, Messages from the Heart, Wishes & Kisses and Treasured.

Beginning in 2013, Sandra began a partnership with online retailer 1-800-Flowers to design exclusive collections for their customers. Sandra has said of the collaboration, “1-800-Flowers wants to help connect people and so do I, so our partnership is one of deep understanding and shared commitment.” Sandra has grown partnerships with greeting card companies such as Hallmark and Current. Today, her bestselling card line in available through Current outlets.

Sandra’s signature lifestyle book, Living Artfully, which was accompanied by the television special, “Living Artfully with Sandra Magsamen,” premiered on PBS stations nationwide in December 2006. Sandra has been featured on The Big Idea with Donny Deutsch, Oprah Magazine, Woman’s Day, Woman’s World, In Touch, US Weekly and Life & Style. She is a featured columnist on with 200+ articles.

Personalization has been a natural extension of Sandra’s work and in 2014, she announced partnerships with Tys Toy Box, Put Me in the Story and 1-800 Flowers to bring personalized products to their customers.

In 2015, Sandra began a partnership with Studio E Fabrics and, through this partnership, has created over 30 “sew your own” fabric book kits, which include some of Sandra’s best selling stories and most loved characters. Also in 2015, Sandra began working with Bamboozle Homewares to create a line of sustainable dinnerware for children made from 100% recycled bamboo fibers.

Over the past seven years, Sandra has created specialty books for the Chick-Fil-A Kids Meal program dedicated to creating better access to books for children everywhere.

Sandra continues to create and collaborate with new partners. She shares her time between her home in Maryland, near where she grew up, and her studio in Vermont, where she is living artfully with her family.

Ships February 2024

Huggable and Loveable XIII

Sandra has once again come up with new and clever ways to entertain the kids with her fun children’s books. Huggable & Loveable XIII features four new large books. Books include Baby Love, Hedge-Hugs and Kisses, It’s Bath Time Little One and Say Please Little Monster. There are also two special panels each with three small books (5” x 5”) for small hands along with a tote and toy!